María Losada SanzPositionAbout
Feed Case Studies

Digital Product Designer
Strategic & Human-Centered Design
UX/UI Designer

Diverger | Inditex
Bemobile
Soluble Studio
Vranded Haus
Tailor Hub

CV



My passion is design that impacts people’s lives.
I love transforming complex ideas into simple, disruptive, and memorable experiences with a high visual value.
I work from a strategic perspective, aligning business, brand, and product to make meaningful decisions.

Throughout my career, I have worked in agile environments, startups, agencies, and creative studios, as well as in in-house teams such as Inditex and a fintech startup. I collaborate closely with developers, PMs, and stakeholders to foster understanding and alignment from a holistic perspective, designing with purpose. I believe in data-driven design and constant iteration to create memorable products.


Asian House
  • Food
2023

Responsive Design
Design System
Benchmark
Storytelling
Design Concept
Sitemap
Userflow
Interaction Design
Asian House was born as a chain of restaurants to standardize and promote the gastronomy of traditional Asian food, adapting the flavors to Western tastes without losing their origin. A new way to taste and imagine Asian cuisine, in an easier, more comfortable, healthier and happier way.

The challenge was to take their proposal to a website that would transmit the flavors and the traditional Asian concept, which would serve as a point of contact to take the user to consume it, achieving a guided and easy experience.




Brand strategy as a driving forceThat flavor standardization that comforts us so much in hamburger and pizza chains, as well as the evolution from fast food to fast good, comes to Spain for the first time thanks to the Asian House team, with Jiaping, Zapeando collaborator and MasterChef Celebrity participant, serving as its best ambassador.

A path that they have just started, with the launch of the delivery service, and that we are promoting with a cohesive brand universe that enhances the brand experience in every touchpoint.




Reimagining asia with western codesThe project was born to offer a new way of imagining and tasting Asian food. This marked the strategy and was the key to building the brand identity. In the case of the visual identity, this idea was translated into a creative concept that would inspire all decisions: to reimagine the Asian imaginary, and to do so, moreover, from an intentionally Western perspective.

One of the most recognizable elements when thinking about Asian food is the menus of Chinese restaurants, with their red letters and white backgrounds. Something so present in our Asian imaginary was an excellent starting point for reimagining.



StorytellingWe also appropriated the red rectangles that highlight the focal points of traditional Chinese restaurant signage, with their condensed texts. In addition to a visual impact consistent with our creative concept, they will help us to make the messages more legible on any photographic background we choose in the compositions.

The main home page serves as the first point of contact, where, through the scroll, helps us to tell and transmit the values of the brand at a reading pace that controls the user to immerse himself in the reading.




Looks good, feels goodThat chill and tasty side is seen and even felt with the use of photography. We choose images with an analogical feeling, zoom in on the plate, and enhance the use of bright, cheerful, saturated colors, adding in the compositions those rectangles with text that we find in the menus.

A whole brand universe for Asian House, formed by elements that are familiar to us but quickly speak of something different, reimagined. A new fast-good experience, where everything is easy, tastes good and makes us feel welcome, at ease, and happy. In the restaurant, of course, but also at home with the delivery service and at any digital point of contact.