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Digital Product Designer
Strategic & Human-Centered Design
UX/UI Designer

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Tailor Hub

CV



My passion is design that impacts people’s lives.
I love transforming complex ideas into simple, disruptive, and memorable experiences with a high visual value.
I work from a strategic perspective, aligning business, brand, and product to make meaningful decisions.

Throughout my career, I have worked in agile environments, startups, agencies, and creative studios, as well as in in-house teams such as Inditex and a fintech startup. I collaborate closely with developers, PMs, and stakeholders to foster understanding and alignment from a holistic perspective, designing with purpose. I believe in data-driven design and constant iteration to create memorable products.


DevExpert
  • Education
2022-2023

Responsive Design
Design System
Benchmark
Storytelling
Design Concept
Userflow
Prototype Antonio Leiva has been one of the leading figures in Android development for more than 12 years and, since 2015, in Kotlin language as well. A blog was the starting point for this trajectory that, very soon, managed to gather a whole community: Developers looking for quality information to solve the technological problems they encountered in their day-to-day work.

Six years ago, all this high-value content was expanded with training on Android and Kotlin and more complete programs, such as Architect Coders, with the ambition of enabling his students to create well-structured, scalable, maintainable and testable software.

In 2023, Antonio has taken a new step towards his consolidation as a reference: To turn DevExperto into the brand that houses all the attributes that have positioned him as a leader in quality technology training and, at the same time, promote the project’s growth and scalability. To do this, it was necessary to create a website aligned with their values and that would sell as well as their courses are, following and reflecting their brand strategy and identity.





High impact on growth and peace of mindWe began the process with an immersion that allowed us to get to know a sector that works like a blue ocean, in which Antonio Leiva is perceived as the leading professional within a very loyal community. Two of the qualities that these development professionals value most are the high impact and tangible effects that they manage to apply since they participate in his courses.

Recovering the facilitating and evolutionary character that technology has always promised is a fundamental part of the brand's positioning in this new stage. Together with its purpose of guiding developers in their professional growth, but also in their peace of mind.

This brand promise is made possible by an honest approach to making learning technology a simple and practical process, all of which is enriched with a very distinctive personality: A curious essence that helps achieve knowledge based on experience, along with a natural, friendly, and powerful leadership. In other words, everything Antonio Leiva already is becomes the foundation of the brand, which aspires to extend the best aspects of technology, industry, and work. In a nutshell, to steer developers toward the bright side of development.



Finishing the gameIt is the most tangible part of DevExpert's training, the one that allows developers to go further: to play and finish the game.

That's why it was essential to translate the strategy and the visual universe on the web. Bringing the universe of video games that not only want to get from point A to point B with the help of directories, but that want to do so by scoring the highest, through the acquisition of stones, diamonds or pearls that are obtained in the games and that are equivalent to the knowledge acquired in the different trainings and their degrees of depth. From the flat pieces of the free content to the three-dimensional trainings: genuine Expert content.




Scroll to the bright sideOnce the strategy and the verbal and visual identity were ready, it was time for the final step: Taking everything we had created to the new DevExpert website. We started with the home page, where our pragmatic black and white predominates and the first scroll shows us explicitly the concept of the brand and how, with the courses, we move from the dark side to the light side of the development.

The rest of the color palette is introduced throughout the pages and allows us to tell the story, highlighting the keywords and giving protagonism to the gems and figures that represent the gained knowledge.

The game codes are not only present here, but also in one of the most fundamental elements of a website. We’re talking about its navigation menu, where the directions of the arrows are arranged according to the user's own movement. usuario.




Always close to the communityFor the DevExpert brand, Antonio Leiva's content is as important as the community he’s created. For this reason, students play an important role on the website. Any of them will always have the contact bar to access the team, which shows closeness and constant support.

This website reflects not only the brand's visual identity, but also the verbal identity, all the basic and differential elements that allow us to give a unique and consistent tone to our communications.

And, of course, this website is not only the center of the brand's expression. It’s also a place for commerce. That’s why the pages dedicated to accessing the courses are as thorough as they’re straightforward.




A work that reflects the strategy and identity materialized in the product design, necessary for a new era: the one in which the professionals of the sector find the training that will show them, once and for all, the bright side of development.