Strategic & Human-Centered Design
UX/UI Designer
Diverger | Inditex
Bemobile
Soluble Studio
Vranded Haus
Tailor Hub
CV
I love transforming complex ideas into simple, disruptive, and memorable experiences with a high visual value.
I work from a strategic perspective, aligning business, brand, and product to make meaningful decisions.
Throughout my career, I have worked in agile environments, startups, agencies, and creative studios, as well as in in-house teams such as Inditex and a fintech startup. I collaborate closely with developers, PMs, and stakeholders to foster understanding and alignment from a holistic perspective, designing with purpose. I believe in data-driven design and constant iteration to create memorable products.
- Logistics Operations
Design System
UX Research
UI Design
Interaction Design
Userflow
As a Product Designer, I collaborated across several of these stations to understand daily workflows and identify opportunities for digital improvement.
One of my main focuses was on the Unexpected Reoperations area, which manages orders requiring additional tasks such as washing, ironing, or sewing. I helped design a kanban-based task management system to improve communication between business teams and workshops, providing visibility into workload, order status, and priorities.
Understanding the operators’ routines was key to developing new platform features and usability enhancements that simplified repetitive tasks and improved efficiency.