María Losada SanzPositionAbout
Feed Case Studies

Digital Product Designer
Strategic & Human-Centered Design
UX/UI Designer

Diverger | Inditex
Bemobile
Soluble Studio
Vranded Haus
Tailor Hub

CV



My passion is design that impacts people’s lives.
I love transforming complex ideas into simple, disruptive, and memorable experiences with a high visual value.
I work from a strategic perspective, aligning business, brand, and product to make meaningful decisions.

Throughout my career, I have worked in agile environments, startups, agencies, and creative studios, as well as in in-house teams such as Inditex and a fintech startup. I collaborate closely with developers, PMs, and stakeholders to foster understanding and alignment from a holistic perspective, designing with purpose. I believe in data-driven design and constant iteration to create memorable products.

Ascendant by Minsait
    Data Platform
    2024

    Responsive Design
    Design System
    Storytelling
    Design Concept
    UX Research
    UI Design
    Sitemap
    Userflow

    Unleashing the potential of data through digital experiences is one of the formulas that many companies are using to activate their brand and make it grow.

    This is a path that Minsait (Indra Group), one of Spain's leading consultancy firms, has taken through Ascendant: an annual report in which they study, through client interviews, the technological and digital maturity of businesses in the Spanish business world.

    The goal was clear: To aspire to improve conversion and the number of visits to the web through quality knowledge adapted to each style of consumption (online, offline...).





    Knowing and understanding
    A deep dive was necessary to get to know the reality of the project and, of course, to work side by side with the people who provided the necessary knowledge to unleash the power of information. To make the report look as good as it really is.

    An in-depth study with all the team's documentation to empathize with their audiences, detect needs, pain points and opportunities that we were able to observe in the google analytics, understand perfectly the creation process executed by Minsait and carry out a benchmark, identifying competitors and benchmarks, holding a workshop with the team.

    So we understood that this report opens the door to a wealth of knowledge thanks to the fact that the experts deal with high-value data and that the methodology is disruptive. A powerful idea also emerged that facilitated - and empowered - the work: that of a more human technological revolution. Data and knowledge at the service of people who need to understand and make decisions.





    A step forward in experience
    We were clear about the pain points and the opportunities we saw, that is why our goal was to generate accessible and didactic content so that the learning curve in the use of the web would be minimal, to structure a related and classified content to be read by the users.
    related and classified content for personalized reading, as well as easy access to essential links such as downloading the report.

    In addition, we ensured that the information was easily consumable from all devices with a robust and scalable design system, designed the sitemap and created wireframes that offered a global view and helped optimize the entire user journey.





    A consistent and user-friendly interfaceFollowing the visual identity provided by the Minsait Brand Center, we worked to give it an innovative touch in order to modernize the perception of data visualization. In this way, the information is consumed in a more didactic and attractive way.

    A wider and more accessible chromatic range, and a wider range of visual elements and resources -cards, navigation, graphics...- smoothed the user's path while maintaining congruence with the rest of Minsait's contact points.